Independent advisory for e-commerce.
Commerce Mind helps Nordic e-commerce companies choose a platform, build an organization and make technical decisions that hold over time. We take no commissions and we say what we think. The only thing we recommend is what we would have chosen ourselves.
- Delivered
- 40+
- Experience
- 20yrs+
- Partnerships
- 00
- Base
- Malmö
strategic engagements since 2021
average per senior advisor
no kickbacks, no bias
engagements across the Nordics
Companies we have worked with
What we do
Four areas. The same starting point: your business first, the vendor’s interest never.
- 01
Strategic advisory
Platform selection, vendor relationships, organization and technical architecture, for D2C, B2B and B2C.
Read more → - 02
Interim & projects
Experienced e-commerce managers, project managers, architects and CTOs who step into the organization when needed.
Read more → - 03
Procurement
We lead the procurement from needs analysis to the choice of platform and vendor, as a team of two to four people.
Read more → - 04
Technical architecture
Analysis, redesign and implementation of e-commerce architecture built to grow.
Read more →
Cases
How we thought and what we did, described as it was.
A long and successful partnership
We have developed Lyko’s digital channels for years, from app and architecture to warehouse and search.
Read the case →A new platform for a global D2C push
Independent support through the entire platform selection, from needs analysis to procurement.
Read the case →A new system map for a billion-krona company
From a new POS system to a new PIM, ERP and e-commerce, with no downtime.
Read the case →
A new era for Scandinavia’s largest toy chain
Procurement, project management and architecture, all the way to a new e-commerce site.
Read the case →Products
Two products, built in-house.
We build them to solve problems we have seen at clients, and we describe them as they are, with no sales pitch.
Open source framework for e-commerce.
Keep track of the order flows between your systems. Nexus gives the whole business a clear UI to see, debug and rerun flows, with MCP support so AI tools can act too. Free to use for our clients.
More about Nexus →Build any campaign you want, without losing margin.
A headless promotion engine. Full freedom to build campaigns, discounts and discount codes, with margin protected. Put it on top of the platform you already have.
More about Flux →Genuinely independent
No partnership agreements. No kickbacks. We say what we think.
Most who call themselves independent still make money on what they recommend. We do not. Our idea is to stand on the client’s side and share our experience, which means the advice you get is the advice we would follow ourselves. That is not a marketing point. It is our entire business model.
Who we are
A small team that has done this before.
Senior consultants with backgrounds from both the agency and the client side. No junior learns on your project.






Advisory board
Independent of our team. Experienced leaders from Nordic e-commerce who challenge and advise us to make us better.




From the blog
What we think about, written by the people doing the work.
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