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Everything about e-commerce.

Thoughts from real engagements, on strategy, technical architecture, AI and how to build the organization around it all. Written by the people doing the work.

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Is the SaaS-pocalypse here?

For a long time SaaS has been one of the most obvious paths within IT, but the model is beginning to strain as demands rise and the economics of software development shift. Which SaaS companies have what it takes to meet the new requirements?

Anders Ekdahl

Case study Thule: Bring your life

Knowledge, contacts and independent advice. Those are some of the benefits Thule got by turning to Commerce Mind as part of the company's push into direct-to-consumer sales. 'Commerce Mind has nothing to gain or lose from the choices we make, they are simply interested in this turning out well for us,' says Jessica Eriksson, Director Global Online Solutions at Thule.

Martin Zellman

Technical debt: when 'we will fix it later' becomes 'why is everything on fire?'

Technical debt is more than a technical concept, it is a business-critical reality that affects everything from time-to-market to customer experience. In e-commerce, where every millisecond and every click counts, the choices you make in your technical platform can have far-reaching consequences. When quick fixes are prioritised over long-term durability, an invisible but growing debt is built up. It affects not only development speed and stability, but at worst can slow the company's ability to innovate and compete. To face the future the right way, technical debt has to be understood, quantified and managed as the strategic investment it actually is.

John Järpling

Case study StickerApp: Unsticky business, unpicking the monolith

StickerApp was founded in Lomma in 2006. In 2023 they turned over more than 400 million SEK and are today one of the world's leading players in their niche: stickers. A rapidly growing e-commerce business with its base still in little Lomma, both office and factory. Commerce Mind and StickerApp have collaborated on several successful projects during 2024 to 2025.

Ida Sandin

What can you do better than Temu?

For Swedish retailers there are plenty of ways to meet this threat by building on what the Chinese giants cannot offer: strong local brand stories, product safety and sustainability as competitive advantages, and a presence that ties digital and physical commerce together. Temu has no stores. Yet.

John Järpling

Cervera's digital journey: Commerce Mind's role in Cervera's development

The billion-kronor company Cervera has recently completed a successful replacement of several systems and put a number of technical improvements in place. Behind this substantial effort is a collaboration between the company and Commerce Mind, who have helped with both strategic advisory and part of the hands-on work. 'You can rely on Commerce Mind and that should not be underestimated,' says Cervera's Head of IT Rasmus Andersson.

Martin Zellman

Lyko and Commerce Mind: a long and successful partnership

Lyko is regarded as a role model by many in the e-commerce world. Known for always sticking its neck out and going its own way, the results so far show that they are doing a lot right. For as long as Commerce Mind has existed, we have had the privilege of supporting Lyko in various ways, but the relationship goes back much further than that.

Ida Sandin

How Astrid Lindgren got a top-tier e-commerce operation

Behind the success of Astrid Lindgren's new e-commerce operation lies a multi-year collaboration between the company and Commerce Mind, who have helped with everything from planning and direction to procurement and implementation of the new platform. Linnea Westerlund, CEO of Astrid Lindgren Butiken AB, describes the collaboration as decisive. 'We absolutely would not have been where we are today without them,' she says.

Martin Zellman