Author
Founder & senior procurement expert
Martin has worked with business development, product selection, procurement, vendor selection and negotiation within e-commerce for many years. Having sat in on hundreds of procurement processes, Martin contributes support and insight to management teams, boards and e-commerce organisations on the strategic choices that will define a company's success for years after the decision is made.
Articles by Martin · 7
Knowledge, contacts and independent advice. Those are some of the benefits Thule got by turning to Commerce Mind as part of the company's push into direct-to-consumer sales. 'Commerce Mind has nothing to gain or lose from the choices we make, they are simply interested in this turning out well for us,' says Jessica Eriksson, Director Global Online Solutions at Thule.
The billion-kronor company Cervera has recently completed a successful replacement of several systems and put a number of technical improvements in place. Behind this substantial effort is a collaboration between the company and Commerce Mind, who have helped with both strategic advisory and part of the hands-on work. 'You can rely on Commerce Mind and that should not be underestimated,' says Cervera's Head of IT Rasmus Andersson.
Behind the success of Astrid Lindgren's new e-commerce operation lies a multi-year collaboration between the company and Commerce Mind, who have helped with everything from planning and direction to procurement and implementation of the new platform. Linnea Westerlund, CEO of Astrid Lindgren Butiken AB, describes the collaboration as decisive. 'We absolutely would not have been where we are today without them,' she says.
Many factors move customers further down the funnel and, hopefully, all the way to the transaction. The customer journey you mapped out in PowerPoint at that workshop a few years ago was logical and sound, but it has very little to do with your customers' reality today. Your customers now have a wealth of information at their fingertips thanks to an abundance of digital devices and information and transaction channels. Today's customer journey is largely omnichannel and involves plenty of activity that has nothing to do with you as a company. So how do you drive your e-commerce conversions and optimise your buyer's journey?
Is your company also chipping away at an RFP or RFI with a hefty Excel list of requirements attached? Then you are far from alone, and this article is for you. After reading and answering a great many procurement documents, I have a good sense of what the process looks like and how little it has changed over time. Today the process is set up so the platform and vendor can build their answers based on your requirement list and wishes, which you have been kind enough to share with a selection of platforms and partners.
When most people hear about Black Week, they think about selling as much as possible in a limited time. Let's hope many have also thought about how all of it will actually be delivered. We gathered a few tips from the independent logistics company Proflow that we are happy to share. You have thought about everything, right?
In 2005 Amazon launched its loyalty programme in the US. Since then it has grown to more than 150 million members in the US and over 200 million globally. The question we are now asking ourselves is how it will play out here in Sweden.
