Interim · head of digital & e-commerce
Interim e-commerce manager through a transition.
Kjell & Company needed a safe pair of hands to lead the digital and e-commerce operation through a period of change. One of our consultants took the role.
- Client
- Kjell & Company
- Industry
- Consumer electronics
- Role
- Interim head of digital & e-commerce
- Focus
- Organization, goals & ways of working
- Engagement
- Long-term sales growth
A new organization and a new way of working
One of our people stepped in as interim head of digital and e-commerce at Kjell & Company. There we led the development of a new organization and new ways of working, and redefined the digital business by setting new goals, roles and processes for long-term sales growth.
Focus on what drives the business
The work created alignment across the organization and sharper focus on the activities that genuinely moved the targets: gross margin, sales, traffic, conversion rate and average order value. Through strategic planning we helped Kjell & Company build a more dynamic, commercial and results-oriented digital sales operation.
Outcome
A more commercial, results-oriented business.
- A new organization with clear goals, roles and processes.
- Alignment across the organization on what drives the business.
- Sharper focus on margin, sales, traffic, conversion and average order value.
- A more dynamic and results-oriented digital sales operation.
Through strategic planning we laid the groundwork for long-term sales growth, with an organization standing steadier than when we arrived.
We knew we needed to bring structure to our e-commerce, but not how. Commerce Mind gave us the direction, the tools, and the resources to get there.
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