
Platform selection & PIM
The right platform, and order in the product data.
Pierce Group is a pure-play online retailer in motor and leisure, with the brands 24MX, Sledstore and XLMOTO. We supported them in choosing the right e-commerce platform and in taking their handling of product information to a new level.
- Client
- Pierce Group
- Brands
- 24MX, Sledstore, XLMOTO
- Role
- Needs analysis, platform selection & project management
- Area
- E-commerce platform + PIM
- Reach
- 16+ countries, 300,000+ items
Two big decisions at once
When Pierce Group faced evaluating and choosing the right e-commerce platform to support fast growth and global expansion, they turned to us for expert support. Through a thorough analysis of their specific needs and market goals we built a tailored strategy for assessing the options, and supported them all the way through the choice. In parallel there was a decision of at least equal weight: how product information should be handled.
Order in the product information
As a pure-play online retailer with more than 300,000 items across three stores and 16+ countries, accurate and current product information is a precondition for selling. We helped Pierce select and implement a new PIM and ran the project in phases: from principles, structure and data model to implementation, population and quality assurance. We stayed independent throughout, with Pierce’s best interest as the only driver.
Outcome
A stable foundation for global growth.
- A well-supported choice of new e-commerce platform.
- A new PIM built from a fresh instance with a clear data model.
- Principles, structure and ways of working for product information in place.
- Decisions anchored in the real needs of the business, independent of vendors.
With the right platform and a restarted approach to product information, Pierce stands steadier in its global expansion across several brands.
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